Logo vs. Brand
Logo. Typically, a logo is a unique design to represent something (usually, a business). It is easy to identify a business by recognizing their logo and is used as their main identification. A logo does not use a photograph as part of the design. It usually consists of 1-3 colors, and a simple, clean design works best. A logo can be used on all business material – business cards, signs, t-shirts, and printed media, and even invoices.
Brand. This is where the fun begins for your business. Not only do I create a logo, but I create a brand. A brand is not only the identification of your business, but it is the look and feel of your company. What do you want your customers to see and feel when they interact with any part of your business? When they see your business card, what will be their first impression? When people visit your website, how does it make them feel about your company? Does it feel classy, sophisticated, or casual? Does it feel fun or serious? A brand involves adjectives, textures, colors, and personality.
This simple, nine-step design process is what has worked time and time again for creating a unique logo you will love. Gathering the information needed, the research required, allowing creativity to blossom, along with positive feedback, is all part of the creative process of design.
Taking it one step at a time keeps everyone at ease and keeps the process running smoothly.